Category: She Owns It

Working from Home with Style by Laura McLoughlin

by Laura McLoughlin WFH has become a commonly used acronym, which must mean that Working from Home is now an official strategy in business. The gig economy and the internet started a trend away from the office. Now, COVID-19 has cemented the need to work from our personal space.  There are all sorts of compromises that […]

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5 Effective Strategies for Improving Your SEO Content Writing

  Do you know how many blog posts are published per day? More than 3 million.   Image via Worldometers   To stand out in this massive sea of content, you need to create SEO-friendly content. That’s where SEO content writing comes into the picture. SEO content writing means creating content with the aim of […]

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What Can You Do With an MIS Degree? 6 Career Options to Consider

by Alma Causey Technology is often said to be a boon of productivity and efficiency for different sectors of the world. It is certainly a defining feature of the past few decades. Whether it be Artificial Intelligence, Internet of Things, or Cloud Management, Information Technology has surely progressed significantly. The different facets of the IT […]

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Making repeat clients of your Etsy customers

  Have you ever read the description for Etsy on Google? The site offers to connect customers with someone who put their heart and soul into making something special. It might be another eCommerce site, but it is one where there is an emphasis on the craftsperson who has spent time producing something unique and […]

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Content Marketing: The 5 Essential Stages You Need to Master

Photo by Mikhail Nilov   Content marketing is an effective way to build your brand’s awareness, authority, and engagement. Well-created and promoted content can also boost conversions and revenue. However, very few marketers know how to leverage content marketing effectively. Truth be told, content marketing can be tricky since it involves many stages. A single […]

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Warm Up A Room With An Icebreaker

by Allison De Meulder How many Zoom (insert virtual method of choice) meetings can one attend in one day or even one week? Apparently, the answer can be stunning. We start to dread the meeting invitation lurking in our inbox, as another disturbance in our productive day. Perhaps we have forgotten how valuable meetings can […]

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3 Ways To Effectively De-escalate Workplace Confrontations

by Mardi Winder-Adams  It is one thing to have time to prepare for a challenging conversation, but quite another for a verbal ambush in the hallway, breakroom, or the lobby of your office. Unfortunately, your coworkers and employees often spring these loaded conversations at worst possible times. Before looking at what works, let’s take a […]

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How to Write a Welcome Email Sequence Your Subscribers Love

    by Laura Gatsos Young You’ve heard all the noise around email lists. Maybe you’ve created a few freebies, set-up landing pages and even optimized your website to promote them. You’re probably feeling pretty good about that, and you should! But, are you using a welcome email sequence to seal the deal? The stats […]

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How to Read Your Customer’s Mind

  by Kalleigh O’Togher Do you want to read your customer’s minds and double your sales? Are you struggling with ways to increase your sales, attract your dream clients and ensure you’re not wasting money on your marketing efforts? Wouldn’t you love to be able to read your customer’s minds to increase your sales instantly? […]

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