by Dr. R. Kay Green As the shelter-in-place laws begin to easy, many business owners are looking toward their future. But nothing is going to be the same, and opening up business will not be as simple as going back to business as usual. No matter the industry, changes are going to have to be […]
by Helen Holovach Email still remains the best option to reach out to people and convert them. Yet, not every email is converting. To compose emails like a pro, you don’t need to pay dozens of dollars or take courses. You only need to keep in mind 11 simple but working rules. Tip 1. […]
by Dr. R. Kay Green Working from home presents a unique set of challenges, as many are finding out for the first time during this COVID-19 crisis. One of the main issues people face is maintaining focus during work hours, even though they are surrounded by at-home distractions like chores and family members. Here are […]
by Lucy Render-Kaplan | Featured Contributor Public Relations is most often the team quickest to respond to (unexpected) situations clients may find themselves in. Because of this, PR is often looked at as the quickest-to-respond communications department. Brands will be remembered for a long time depending on how they act during this crisis and how […]
Starbucks has established itself as the best global coffeehouse brand. Since its inauguration, the company kept striking gold until 2008. It encountered a severe financial crisis, with its stock process shriveling drastically. They had to close down 977 stores and lay off 18,000 people. The next year, they decided to get things back on […]
by Julie K. Miner If the last few weeks have taught us anything instructive, and may even contain a silver lining, it’s that telecommuting – working from home – is here to stay and will most likely increase in scope and frequency in the years to come as a result of the COVID-19 pandemic. Twenty […]
Content planning, creation, and distribution can be fun but your content marketing strategy should be based on more than just fun and interest. You need to create content that can engage your audience and, perhaps, get them to perform desired actions like buying a product. Is your content able to do that? The only way […]
by Dr. R. Kay Green Amidst this pandemic, many people are working from home for the first time. This means that people who otherwise would not give much thought to their home offices are being forced to look at them in a more constructive light. There are ways to set up a home office […]
by Jemma Broadstock With marketing budgets increasingly being spent on digital marketing, you aren’t alone if you’re running around like a headless chicken trying to understand the ins and outs of using Instagram for your business. So if you have no idea how to make money through your Instagram, here’s are 5 key things to […]
by Sandra Martinelli Calling all quaran-queens: It’s time to level up your loungewear. We’ve all heard it before… “Dressing up makes you feel better.” I agree. However, if you are one of the millions currently working from home during the shelter in place, you know how difficult it is to get out of your yoga […]
