by Katherine Kotaw Are you a box of Cheerios or a bag of toasted o’s? A bright yellow box of expertly branded goodness that commands that coveted eye-level spot on grocery store counters or an undistinguished container of brown cereal that no one would want if it weren’t 30 percent cheaper? When ambitious CEOs build […]
by Dr. R. Kay Green We can’t deny it. It’s everywhere we go, it’s everything we see. It’s social media and it symbolizes where we are as a society: Interconnected…and it is here to stay. Social media is a marketers’ dream. It allows your audience to watch you – as a brand – develop, […]
by Suzan Bond | Featured Contributor Knowing who you are can really help you with all things digital where social media takes great responsibility and it can be tough to remove every trace of an errant tweet, status update or blog post. Which one typifies your online personality? Maker – Known for their creations whether […]
by Bek Davis | Featured Contributor Designing a logo might seem like a daunting and intimidating graphic design project, but it is essential, effective, and can be simplified by keeping these tips in mind. They go through the design and research process, steps to keep in mind, and what kinds of details you want to […]
by Ronii Bartles | Featured Contributor I’m a football girl. Always have been. And I’ve said that it’s because I’m from WV and that’s all we have. Well, that and apparently a whole lot of snow right now. So when it gets to be Super Bowl time I’m all kinds of crazy. I don’t really […]
Photo by Christin Hume on Unsplash by Katherine Kotaw Nursery rhymes are terrifying. Almost as scary as personal branding. Which is why I referenced Humpty Dumpty in last month’s post here and why “Ring Around the Rosy” springs to mind now. Childhood songs and poems seem fun and innocent when you’re five. But then you […]
by Heather K. Terry | Featured Contributor I was working as an actress when I first had the idea to develop my own line of chocolate. And not just any chocolate, but chocolate that was free of refined sugars and made with the best possible ingredients. I’d taken chocolate-making classes in Manhattan at one of […]
by Kelley Keller | Featured Contributor The decision to start a business is not made lightly. Business owners invest tremendous sums of money, time and energy (à la sweat equity) to get their companies off the ground, and then invest even more to grow them post-launch. One of every business’s most important and valuable assets […]
by Ronii Bartles | Featured Contributor You’ve probably heard about experiential marketing. It’s elaborate events designed to create an experience centered on a product or brand. It’s designed to make you feel that thing. Rockstar energy drinks is really good at this. You experience being a rockstar and the message is that when you drink […]
by Bek Davis Entrepreneurs work hard to make a name for themselves by developing their own personal brand. Branding is an essential part of getting your name out there, being recognized by others, networking, and especially showing your worth as a female in the fast-paced, business world. Too many female entrepreneurs take their brand for […]
