When someone first comes to me, there is usually a little to a LOT of anxiety that I’m going to make them get rid of everything. This is, of course, never the case and I always joke with them that I’m not “a completely heartless witch.” Even if gingers are rumored not to have souls. […]
There’s a special place in my heart for entrepreneurs with indie craft businesses. Not just because I’m one of them, but they tend to be incredibly creative and artistic individuals.
I am lucky enough to have actual-on-the-day-job experience in buying, merchandising and branding for a national retailer to help me through the mucky, scary elements of running a business. But I’ve encountered countless artists who, instead of mastering the concept of branding their business and themselves, they run the other way.
Want to sell more? Get in the mind of your customer and identify their wants, needs and desires.
News Flash #1: People care about themselves, not companies. People are bursting with needs, wants and desires, and they buy products to satisfy those emotions. Customers care about your products only when they have a specific need that must be fulfilled. (“I’m hungry.” “I’m cold.” “I want money.” “I want a partner.”)
Let’s break it down. Why do many people blog? Often it’s to position themselves as an expert, drive traffic to their website, and get new business! This is a great strategy.
But here’s the reality. Most blogs don’t convert into sales. Unfortunately, most people have no idea why all their hard work isn’t paying off. That sucks.
As an entrepreneur and mom I have learned that there is no such thing as caught up. I am constantly coming up with new ways to reinvent my companies and enrich my client experiences. Which in turn creates new projects, deadlines, and more to my workload. Sounds exciting right, well it can be, but as a wife and mother of 3 young children there are times when taking on new tasks can seem daunting.
Referral Marketing
Referral marketing (word-of-mouth) is considered one of the most effective marketing strategies in the business industry. We’ve heard the phrase “people purchase from people they know, like and trust.” Odds are friends & family will have a greater chance at selling your service and products better than you will.
Here are 5 sure ways to make Client Attraction a “walk in the park”:
Ever met a 16 year old that started changing the world when she was 12?
I have, and her name is Gabrielle Posard. When she was just 12, she was inspired by her older sister Camille, who was a writer for a documentary on hunger. She drew the now famous “Donate, Don’t Dump” logo of a fork, spoon and knife combined with recycling while discussing the documentary over dinner with her family.
Image by rawpixel.com on Freepik by Erica Wiley Stop Getting Lost in Email With This Simple Project Management Tool How many times a day do you hunt through your email looking for a communication from your VA or an attachment from a client? When I added up all the wasted time searching in email, […]
I remember my first taste of real-life personal freedom.
It was about a year after I quit my cubicle job. I was ruthlessly determined to live life on my own terms – so I had done some radical things to earn this delicious moment.
I had sold my car (the one with the monthly payment) and bought an old beat-up car for cash.
I had found the most perfect low-rent apartment on the outskirts of town, near the railroad tracks and fully equipped with both a bedroom AND a studio. (Ideal for the scrappy start-up mode I was in.)
Signs You Are a Natural Born Business Leader
Follow the letters and numbers to create a decision tree/flowchart layout leading up to the four possible end points listed below.
When it comes to money, you’re a:
– Spender(A)
– Saver(B)
(A)You’re best motivated by:
– Other people assigning deadlines and projects(a)
– Your own self-motivated goals(b)
