by Cheryl Bezuidenhout | Featured Contributor Everyone’s attended at least ONE exhibition in their lifetime as a visitor. I’ve attended dozens. I love the energy and productive engagement that happens at trade shows. The experience of seeing rows of interesting vendors displaying wonders for me to experience. And I love having it all in one […]
by Elaine Slatter You have great product ideas for starting a business, but how do you know if your target customers want what you are selling? If you want to seriously start a business, then the first step is to identify your target market and test your product ideas and pricing. Identifying Your Target Market […]
by Nellie Akalp All small business owners make mistakes—and that’s a good thing. It means we’re taking risks, and that’s how we grow our businesses. But making too many mistakes during the startup phase could lead to business failure. The key to small business survival is to learn from your mistakes as well as […]
Learning to Let Go People start businesses because they are driven and determined. But most importantly, they start businesses because they saw something in their industry and thought, “I can do this better.” All of these traits are strengths that make for truly great entrepreneurs. But if not kept in check, these same […]
by Angela G. Solomon People make a huge to-do about turning 40. The countdown to the “Big 4-0” begins with much anticipation. They have parties to celebrate being “Forty and Fabulous”. They toast with loved ones and close friends, pledging to live the next forty years to the fullest. Forty was definitely a milestone birthday for […]
by Laura McLoughlin | Featured Contributor In the modern era of trains, planes and automobiles, we are now better equipped than ever to travel for the means of work, which means we typically go further. We’ve actually seen a 75% increase over the last decade in daily 2 hour commute times, with the rise being […]
by Ann Zuraw | Featured Contributor Many financial decisions we make is because we think there is an advantage to being loyal to a particular company, product or service. The plumber who came when you were desperate, and the toilet was overflowing did a great job and didn’t overcharge you. Do you keep calling him […]
by Caprice Laws | Featured Contributor (Photo by Arnel Hasanovic on Unsplash) 1. Be Clear on What You’re Selling If someone has to search through pages and pages of your website or social media pages to get the slightest clue of what you actually do then you might want to tweak a few things. It’s great to […]
by SJ Barakony | Featured Contributor Why your education always should be in a ‘state of beta’ From coast to coast, and border to border, parents & students across America have been singing a familiar refrain: What’s that, you ask? Back to school season! The mompreneurs amongst us, family businesses who hire their children, and […]
As an online business owner or blogger, SEO is likely something you’ve heard about. Maybe you’ve tried to implement some simple strategies on your own but maybe, like many others, you’ve just felt confused and out of your element. SEO, when done properly, is a fairly straightforward process! Today we are going to talk about […]
